Privacy Policy

Privacy Policy

ROUSH is committed to maintaining your confidence and trust, and accordingly maintains the following privacy policy to protect personal information you provide online. For purposes of this privacy policy the term "ROUSH" and "we" shall mean ROUSH ENTERPRISES, INC. and its subsidiaries and affiliates, and the respective subsidiaries and affiliated companies of each.

Data Gathering

ROUSH will not sell or distribute information about you to anyone outside of ROUSH. That said, there are a few areas on our website where the collection of personal information is necessary. For example, we may need to contact you to respond to a question or information request you send to us. In addition, we track information about the number of visits to our website. For example, we compile statistics that show the daily number of visitors to our websites, the daily requests we receive for particular files on our websites, and what countries those requests come from. These aggregated statistics are used internally to improve the services we provide our customers, but these statistics contain no personal information and cannot be used to gather such information.


Please remember, you providing us with your information is different from "cookies". Cookies are pieces of information that a web site sends to your computer while you are viewing the Website. These pieces of information allow the web site to remember important information that will make your use of that site more useful.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Microsoft Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. Keep in mind that if you turn cookies off, some of our services may not function properly and your Internet experience may not be as efficient.

Disclosure On Google Analytics and Advertising

ROUSH actively advertises on Google's Display Advertising Network and uses Google Analytics to track web activity on the web site. Furthermore, ROUSH, using Google's integration capability, has elected to tie data between these two offerings. As a result, you may see ROUSH ads across the Google Display Network (on sites other than The features of the Google Display Network that ROUSH uses includes the following: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics and Interest Reporting.

However, at any time, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads within your Google Account Ad settings:

ROUSH uses Google Analytics and Remarketing to advertise online. Consequently, as stated above, third-party vendors, including Google, may show ads targeted to you across sites on the Internet. In order to facilitate this, ROUSH and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on a person's past visits to your website.

Regarding reporting, ROUSH and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the web site.

ROUSH also makes use of data from Google's Interest-based advertising and 3rd-party data including but not necessarily limited to age, gender, and interests with Google Analytics.

Messaging Terms & Conditions

Roush Performance | Roush Performance | 28206 Plymouth Rd Ste K Livonia MI US 48150-2398


When you opt-in to the service, we will send you a message to confirm your signup.

By opting into messages, you agree to receive recurring automated marketing and informational text messages from Roush Performance for Roush Performance . Automated messages may be sent using an automatic telephone dialing system to the mobile telephone number you provided when signing up or any other number that you designate.

Message frequency varies, and additional mobile messages may be sent periodically based on your interaction with Roush Performance . Roush Performance reserves the right to alter the frequency of messages sent at any time to increase or decrease the total number of sent messages. Roush Performance also reserves the right to change the short code or phone number where messages are sent.

Message and data rates may apply. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. Your wireless provider is not liable for delayed or undelivered messages.

Your consent to receive marketing messages is not a condition of purchase.


Carriers are not liable for delayed or undelivered messages.


You can cancel any time by texting "STOP". After you send the SMS message "STOP", we will send you a message to confirm that you have been unsubscribed and no more messages will be sent. If you would like to receive messages from Roush Performance again, just sign up as you did the first time and Roush Performance will start sending messages to you again.


Text "HELP" at any time and we will respond with instructions on how to unsubscribe. For support regarding our services, email us at

Transfer of Number

You agree that before changing your mobile number or transferring your mobile number to another individual, you will either reply “STOP” from the original number or notify us of your old number at The duty to inform us based on the above events is a condition of using this service to receive messages.


If you have any questions about your data or our privacy practices, please review our Privacy Policy noted above.

Messaging Terms Changes

We reserve the right to change or terminate our messaging program at any time. We also reserve the right to update these Messaging Terms at any time. Such changes will be effective immediately upon posting. Your continued enrollment following such changes shall constitute your acceptance of such changes